Mobile gambling perspectives
Few people doubt that mobile traffic is the most promising for the gambling industry. In some countries and regions, the number of mobile gamblers significantly exceeds the number of those who visit the sites of casinos and bookmakers from desktop computers and laptops.
Mobile gambling trends
Already in 2019, 62% of all players preferred the mobile version of the casino. It is expected that by 2020, this share will exceed 70%. This forecast gives the agency App Annie. Its role was played not only by the increasing popularity of mobile applications for gambling but also by the global isolation of people in the coronavirus pandemic. And while bookmakers have been severely affected by the cancellation of sports matches, casino sites, on the contrary, were able to achieve an increase in traffic.
As a result of the growing popularity of smartphones, there is a trend to increase advertising budgets in mobile applications and social networks. Today it is much easier to get targeted traffic for casinos or betting sites from Instagram than from contextual advertising systems such as Google Adsense or direct advertising on sites.
Another trend is the reduction of deposits and rates. Modern mobile user prefers short gaming sessions and does not want to spend a lot of money on gambling. From bets and winnings of a few cents, he often feels the same positive emotions.
Reduced rates and deposits do not yet affect the income of casinos and bookmakers. By reducing the entry threshold, the audience is growing very rapidly. Rapid growth in the number of users compensates for the decrease in ARPU. Perhaps in the next few years, this strategy will exhaust itself. And market participants will have to look for new growth points.
The main trend is the process of the maximum simplification of games. If the last few years the market was saturated with “casual” games, now we are talking about “hyper-casual” games.
The hyper-casual game does not require reading the rules, has a minimalistic interface, and is often able to play by itself. In the case of slots, it is an auto spin with a single start/pause button. Players no longer want to press the button and are ready to just watch the spin drums and change numbers in the account.
But this does not mean that mobile gambling is on the path of maximum simplification. On the contrary, all the same, popular types of entertainment appear on phones as on computers. Like the Live Casino. This format is very popular, but it has one important technological limitation. It’s the bandwidth of the mobile internet. There are no problems with this in Western countries, but in Africa, it is still problematic to promote mobile Live casinos. This problem will be solved with the widespread adoption of 5G technology.
In today’s world, a smartphone has simplified the process of paying for goods and services. Apple and Google have their mobile payment technologies – Apple Pay and Google Pay. All you have to do is tie your bank card to your phone once. Then they can pay for goods and services with the touch of their smartphone. To confirm the transaction, just press one button on the screen.
The simpler the payment process, the easier it is for people to part with the money. Mobile gambling also takes on this feature. Any casino needs to have as many types of payment as possible. Mobile casinos simply need support for Apple Pay and Google Pay.
In addition to these, the most common payment systems in many countries are also popular mobile payment systems Siru Mobile, PayBy Phone, and Zimpler. Large banks are also implementing their contactless payment systems.
Mobile gaming is developing very rapidly. In the next 10 years, it may dominate the gambling industry. All market participants should pay attention to this direction and adapt their solutions for smartphones and tablets.