Differences between offline and online casino audiences
If your gambling business is built around terrestrial facilities and you want to go online, you will be worried about more than just technical issues. You should also be aware that you will work with a completely different audience. What is the difference between offline gamblers and online gamblers?
Size of the audience
The institution “on earth”, no matter how cool it is, has two physical limitations at once. First, plus or minus of course the number of potential players who are in the area where the point is located. Part of this problem is solved by a network of institutions, evenly located in different parts of the city.
Secondly, the size of the room is limited, the number of slot machines or bookmaker terminals is fixed. That is, the bandwidth of the casino or beta shop is limited. On the other hand, it can be compensated for by higher deposits and rates compared to online.
On-line, as can be easily guessed, the situation is the opposite. Bets and deposits can be very small, but the size of the audience is limited only by your advertising budgets and other marketing opportunities.
Young people are more likely to use websites and mobile applications. These players are easier to relate to online payments, willing to use modern payment tools (payment cards, electronic wallets), with interest try new types of entertainment and sweepstakes.
Players aged 45 years and older tend to trust cash, prefer personal communication with a cashier, croupier or bookmaker. Prefer the institution “on the ground”, because for them it is also a way of having a good time.
At the same time, as noted by many market participants, in the case of closing offline casinos or betting points such conservative players willingly go online. But as soon as a suitable institution opens next to them – they return to the ground halls.
Various studies show that young people around the world do not want to go to offline casinos at all. As a result, the regular audience of land-based casinos is getting older every year. However, business adapts to changes and tries to offer new generations new entertainment.
Offline players are very conservative. They get used to the same games. In case they go online, they first start looking for the same slots that were played on the ground.
Those who initially started online, willing to try the novelties. The same with bets – online audience is ready to bet on eSports, political events, anything. While offline players choose their usual sports such as football, hockey, and tennis.
Online, the average depositor rate is less. High competition has led to the fact that it is possible to access gambling activities with a penny in the account. On the one hand, it allowed attracting a new audience. On the other hand, few people lose huge amounts in online casinos.
Offline is still the story of how overnight people lost in casino cars, apartments and entire fortunes. Or, conversely, they went out with a decent amount of money. The very atmosphere of land-based casinos makes it easier for people to enter the stream and spend more. The lighting and music design, the staff and, of course, alcohol work for it. The attractive atmosphere, friendly waiters and strong drinks create a feeling of “lightness of being” and a sense of the transience of life. Visitors’ hands stretch to their wallets themselves.
Difficulties of transition
Contrary to popular belief, dragging players from offline to online is not as easy as it might seem. Most will remain true to their habits and will only start learning new tools if absolutely all the ground halls are closed.
The process of “poaching” is much simpler if it is carried out within a single network. Placing advertising of the sites and online applications inland points you gradually accustom conservative clients to the idea that it is possible to win online. You can speed up the transition process by starting to give bonuses in-ground halls for registering on the sites and downloading your applications. This way you prepare the ground in case the halls are closed. This audience will not be lost.
With the right approach, you will be able to maintain a constant audience while moving from offline to online. Also, if a limited number of people visit terrestrial establishments, anyone can become your potential online customer. There is no reference to age, geography, or financial situation. It is these features and contributes to the rapid emergence of online business for payback.