Who pays streamers to advertise slots and casinos?

Slots and online casino streamers gather thousands of people every day on Twitch and Youtube. They earn money from casino advertising and affiliate programs. Spectators are charged with excitement and success Streamer, and then willingly go to advertising links. This is one of the most attractive promotion channels in the niche of gambling.

On what and how much do streamers earn?

The leading online broadcasts have several available methods of earning.

Affiliate programs

The main method of making a profit. The Streamer places a reference to a casino in the translation description. If the viewer follows this link, registers and replenishes the deposit, the affiliate program will pay a bonus. It can be either a one-time payment for registration/deposit or regular payments from all user deposits.

CasinoDaddy’s stream on YouTube

Different casinos pay from several tens to several hundred dollars for registration. The percentage of the player’s expenses can range from 10 to 60%.

Native advertising

Many casinos willingly pay popular streamers to play on specific sites. And in every possible way advised these sites to their viewers. Often, companies do not pay directly, and just provide the streamer bonus deposit in their casinos. With the ability to withdraw not the full amount of winnings, but a certain percentage.


Viewers can transfer an arbitrary amount of money to the streamer to support its activities. This scheme works well on computer game streaming. On the lines of online casinos, donuts are not particularly common. Many viewers will prefer to play on their own to the available free funds, rather than translate them to the leader. Which, judging by the stream, the money is already there. Nevertheless, donuts can also make up a certain part of the income.

Sometimes presenters come up with interesting motivations for donators. For example, they can choose the next slot. Or even promise them a percentage of the winnings.

Paid subscriptions

On Twitch, every viewer can subscribe to any Streamer for a fee. It costs from 3 to 5 dollars. About half of the amount is taken by the platform, and the rest is given to the author. This subscription is a popular way to support interesting hosts. In return, paid subscribers often get special privileges. For example, unique sets of smileys for a chat. Or the ability to be present on closed strings.

Advertising the platform

Before the start of the broadcast, Twitch shows a short commercial. These clips can also be rotated from time to time during the broadcast. For several thousand shows you can get 2-3 dollars. Against the background of other income, streamers are kopecks, but the contribution of such advertising also contributes. Many authors post their records of streaming (or a selection of the best moments) on Youtube. There, too, you can earn on advertising. The main thing is not to violate the rules of the platform, because the advertising of gambling on Youtube is prohibited.

Does anybody watch these strings?

The most famous streaming platform is Twitch. According to the twitchmetrics analytics tool (https://www.twitchmetrics.net/games/viewership), the Slots category is among the top 20 most popular games. Overtaking, for example, such cool computer games as Rainbow Six Edge, Rocket League or Escape from Tarkov.

As of the end of 2019, about a hundred streamers are broadcast daily, reaching an average audience of 13,000 viewers. In the peak, this number increases to 100 thousand and more. For a month, viewers view about 9.5 million hours of broadcasts.

slots streams
Slots category on Twitch

The geography of viewers/streamers is also interesting. Most actively watch slots Germans (34%), followed by English (24%), then comes Russia with 13%. The top five most active French (9%) and Finns (9%) are in the top five. Europeans are a very solvent audience, and online gambling is quite legal in most European countries. So the audience has no problems with registration, replenishment of deposits and receiving winnings.

The top streamer (as of October 2019 it is CasinoDaddy) streaming about 300 hours per month, gathering on each broadcast from 2500 to 5000 viewers. He has 120,000 followers (viewers who have added the channel to their bookmarks) and is most likely to earn tens of thousands of dollars a month.

Other TOP50 streamers in this category have some viewers on their broadcasts ranging from a few hundred to a couple of thousand. For them, this activity is often not the main one, so they give it 50-100 hours a month. The income is probably much less than that of a niche leader.

What’s the audience’s motivation?

Viewers watch the streamers for various reasons. Someone is looking for new casinos and cunning methods of winning. Others come for communication – in chat and with a streamer. Others fight against ludomania in this way: instead of playing for their own money, they look at how someone else plays for casino money. The method is not a very working one, because the excitement of the streamer, on the contrary, can push the “tied” to go into the casino and spin their backs.

Many presenters have reality shows on Twitch. With the involvement of spectators, bonuses and the like. So for a large part of the audience, it’s just another entertainment. Comparable to watching TV or playing computer games.

How to become a streamer?

Nothing from the equipment and software will be needed: a computer, a microphone and an OBS program. The most difficult thing is with charisma and the ability to work for the public – without these qualities, it will be difficult to gather a noticeable audience (and earn). On Twitch you can see dozens and hundreds of streamers every day, which have only 10-20 viewers. Only a few of them will be able to achieve popularity.

Of course, there are also unique people who, from the very first stream, catch the audience with an interesting approach. The rest can be recommended not to give up and systematically work on the quality of content. It is usually easier for girls with attractive appearance to start on Twitch than for guys. But there aren’t many of them in the theme of gambling yet.

How to deceive viewers on online broadcasts?

The main problem faced by novice gambling streamers is the need for large financial investments. To stream often and for several hours in a row, you have to inject your funds into deposits. And winning, you know, is not always possible.

A simple and relatively “honest” way of deception is to get a bonus deposit from the casino. That is, the streamer plays for someone else’s money. He can’t withdraw the winnings (or withdraw a small percentage). Usually, this nuance is not advertised, although many viewers can guess about such trickery.

twitch streamer
Twitch gambling streamer

The most controversial point – is the “twist” slots to make the streamer won more often and more. Many viewers believe that the casino for advertising purposes act in this way. But, technically it is impossible to realize.

The fact is that most streamers play in casinos that use licensed platforms. From such large providers as Microgaming, Netent, and others. It is unrealistic to influence the logic of their slots’ work from outside. This is one of the reasons why the license slots have gained popularity. And to advise its viewers obsolete scripting online casinos is unlikely to be anyone else.


The volume of the audience of the casino strings is growing every year. Slots are not yet breaking into the leading positions on Twitch and other platforms. But they occupy a stable position among the popular computer games and the popularity of this niche does not fall over time, but only grows.

Owners of online casinos should use the features of this marketing tool. Sponsoring streamers allows you to quickly attract interested audiences to new projects. This is an effective advertising channel, the cost of which in the future will only grow.