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Advertise Your Casino Platform on Social Media | BSW

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Do You Want to Advertise Your Casino Platform on Social Media?

Social media allows you to connect with a broad and diverse audience, build trust and loyalty among your users, and increase both traffic to your site and conversions. Additionally, it offers you the ability to measure the performance of your campaigns with great precision, enabling you to adjust your strategies based on the results obtained.

In this article, we’ll explore how you can leverage social media to advertise your online casino platform. We’ll analyze the most effective channels for your promotion, especially Facebook and Instagram, and provide you with practical tips to optimize your presence on each of these platforms.

What else is important? Having high-quality online casino software. This software is the core of your platform and defines how it operates, the design it offers, and the variety of games available. But without giving too much away, let’s get started!

How Does a Good Social Media Marketing Strategy Impact Casino Marketing?

Social media has massive, global reach. With millions of active users on platforms like Facebook and Instagram, you have the opportunity to reach a much broader audience than you could through other means. By creating attractive and relevant content, you can capture the attention of new players and increase the visibility of your online casino platform.

An active and professional presence on social media helps build your brand’s reputation. By interacting with your followers, responding to their inquiries, and offering valuable content, you demonstrate that your online casino is reliable and committed to customer satisfaction. This trust can be a decisive factor for users to choose your platform over the competition.

Social media serves to build an active community of loyal players.

Through contests, exclusive promotions, and interactive content, you can encourage participation and engagement from your followers. An engaged player is more likely to become a repeat customer and recommend your casino to others.

Social media offers advanced analytics tools that allow you to measure the performance of your posts and ads. You can gain detailed insights into reach, engagement, traffic directed to your website, and other key metrics. This information is vital for assessing the effectiveness of your strategy and making adjustments based on concrete data.

And let’s not forget that they are also an effective channel for customer service. Players can contact you directly through comments, private messages, or live chats. Quickly responding to their concerns and efficiently resolving issues contributes to a positive user experience and reinforces your brand’s image as accessible and proactive.

The Social Media Giant: Facebook

Facebook stands out as one of the most powerful and versatile platforms for promoting your online casino platform. Its massive reach and the flexibility it offers make this social network an essential tool in your digital marketing strategy.

One of Facebook’s great advantages is the ability to create a detailed business page. This page not only allows you to provide comprehensive information about your online casino, but it also acts as a showcase for your games, promotions, and contact details. You can design it to reflect your brand’s identity and style, ensuring that visitors receive a clear and professional impression of what you offer.

In terms of content, Facebook offers an impressive variety of formats. From images and videos to links, events, and polls, you can diversify your posts to keep your followers interested and engaged. This variety allows you to experiment with different types of content to see what resonates best with your audience.

The platform also facilitates direct interaction with your followers. Comments, private messages, and reactions are key tools for building an active community around your brand.

Another highlight of Facebook is its ability to create customized and segmented ads. You can design ad campaigns based on specific criteria such as target audience, budget, and marketing objectives.

Additionally, Facebook provides advanced analytics tools to measure the impact of your posts and ads. Through statistics, you can evaluate reach, impressions, and interactions, allowing you to adjust your strategy in an informed way. Analyzing this data helps you understand what type of content works best and make adjustments to continuously improve your results.

Instagram: The Platform of Visual Creativity

Instagram has become a fundamental platform for those looking to stand out through visual content. Its focus on images and videos makes this social network a powerful tool for promoting your online casino platform in an attractive and dynamic way.

One of Instagram’s standout features is the ability to create a visually appealing profile. Make sure your business profile includes an eye-catching profile picture that clearly represents your brand and a concise description that explains what your online casino is all about. Additionally, don’t forget to include a link to your website to make it easy for visitors to access your platform.

On Instagram, posting visual content is key. Use high-quality images and videos that highlight the aesthetics and offerings of your platform. Stories, reels, and IGTV are especially effective formats for keeping your audience engaged and updated on your promotions, new games, and special events. These formats allow you to showcase your online casino from different angles and capture attention creatively.

Dynamic interaction is another crucial advantage of Instagram. The platform encourages participation through comments, direct messages, and reactions, allowing you to build a loyal community around your brand. Quickly and courteously responding to comments and direct messages helps strengthen your relationship with followers and foster a brand image that is accessible and engaged.

Instagram also offers options to create targeted ads that can be very effective. Design visually impactful ads that capture the attention of your target audience. Use the segmentation tools to ensure your ads reach those most likely to be interested in your online casino platform.

Additionally, Instagram provides analytics tools to measure the performance of your posts and ads. Analyze this data to understand what type of content generates the most engagement and adjust your strategy based on the results obtained. This analysis will allow you to optimize your posts and ad campaigns to maximize their effectiveness.

How to Optimize Online Casino Ads on Instagram?

To optimize your presence on Instagram, it is essential that your profile is complete and representative of your online casino platform. Include a relevant link and a precise description that captures the essence of what you offer. Post high-quality visual content that motivates your followers to engage and share. The quality of images and videos is crucial to capturing attention and maintaining your audience’s interest.

Constant interaction is key to success on Instagram. Quickly responding to comments and direct messages demonstrates an active commitment to your followers. Participate in conversations and thank users for their opinions. This attitude fosters an active and loyal community.

As for ads, design campaigns that are creative and visually impactful. Include clear calls to action that direct users to your online casino platform. Leverage segmentation to reach your ideal audience and adjust your advertising strategy based on performance data.

But Keep in Mind…

Instagram faces certain disadvantages. The platform has strict rules regarding content related to online gambling, which can limit the visibility of your posts and ads. Additionally, the high competition in the visual space can make it difficult for your content to stand out.

Despite these challenges, with a well-executed strategy, Instagram can be an extremely effective tool for promoting your online casino and connecting with your audience in a creative way.

What About Twitter?

Twitter is ideal for keeping your audience updated with quick and relevant information. Its microblogging structure allows you to post short messages that can be read and shared quickly.

It allows immediate updates, which is perfect for last-minute announcements, flash promotions, or special events. Its real-time nature helps you keep your followers informed and engaged with fresh content. The platform is also excellent for direct interaction, as you can respond to tweets and participate in ongoing conversations.

YouTube Remains a Marketing Ally

The ability to create and publish long, detailed videos allows you to thoroughly explain how games work, offer tutorials, or showcase the features of your online casino platform. YouTube also facilitates building a loyal audience through regular video content, which can help generate trust and maintain interest in your platform. Quality videos can be an effective tool for attracting new players and keeping existing ones engaged.

However, it’s important to note that developing and maintaining an active YouTube channel requires a significant investment of time and resources. Creating high-quality content, editing videos, and maintaining a consistent posting schedule can be challenging, especially if you don’t have a team dedicated to content production.

TikTok: Our Last Great Ally

TikTok has become one of the most influential and popular social networks, especially among younger audiences. Its format of short, dynamic videos offers a unique platform to present engaging and viral content.

Short videos, which can last up to 60 seconds, allow you to convey messages in a direct and creative way. You can leverage this feature to showcase fun and exciting aspects of your online casino platform, such as special promotions, new games, or unique features. The platform also allows the use of visual and sound effects, which can make your content more eye-catching and memorable.

The interactive nature of TikTok encourages a high level of engagement. Users can like, comment on, and share your videos, which can significantly increase the reach of your content. Viral challenges and hashtags are powerful tools to encourage participation and connect with a wider audience. If you manage to create content that aligns with a popular trend, you can attract a large number of users interested in your online casino platform.

Innovative Advertising Tools

TikTok offers several advertising options that you can use to promote your platform. These include:

  • In-Feed Ads: These appear in users’ feeds as they browse the platform, similar to regular posts from other users. These ads can be customized with call-to-action buttons to direct users to your online casino platform.
  • Branded Hashtag Challenges: These allow you to create custom hashtag challenges that encourage users to create content related to your brand. This type of advertising can generate a large amount of user-generated content and increase the visibility of your platform.
  • TopView Ads: These are ads displayed at the top of the TikTok feed when the app is opened, offering great initial visibility and the opportunity to capture users’ attention immediately.

Take Your Online Casino to the Next Level with Reliable Providers

If you’re ready to take your online casino platform to the next level, it’s essential to choose a reliable online casino software provider who can offer you the necessary support and the right technology for your project. Planning and executing a well-crafted social media marketing strategy will allow you to stand out in a competitive market and effectively reach your target audience.

We are here to support you in the development of your online casino and in the creation of social media marketing strategies that maximize your reach and success.

BSW Betting Software offers a comprehensive solution for online casino platforms, ensuring that you have all the tools needed to stand out in the market. With our advanced technology and exceptional features, your online casino will be at the forefront of the industry.

Ready to take your online casino to the next level? Contact us today for a free consultation and discover how BSW Betting Software can help you achieve success!

Sports Betting: App, Platform, or Software? | BSW

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Sports betting: App, platform or software?

Sports betting has established itself as an increasingly popular form of entertainment and potential profit in today’s world. Millions of people engage in this activity, driven by the thrill of following their favorite sports, the possibility of earning financial rewards, or simply the pleasure of challenging themselves with predictions and strategies.

To make the most of the betting experience, having the right tool is essential. Nowadays, there is a wide variety of options available, each with its own features and advantages: mobile apps, web platforms, and specialized software. Each option offers different functionalities and benefits, so the best choice depends on your needs, preferences, and goals as a bettor.

Sports Betting Apps: Convenience at Your Fingertips

Sports betting apps are one of the most popular tools among bettors due to their convenience and accessibility. These programs are downloaded and installed on mobile devices like smartphones and tablets, providing access to all the features and services of a bookmaker from anywhere.

Some Advantages of Sports Betting Apps

  • Speed and Convenience: Apps offer a quick way to place bets. You can make your predictions and bets with just a few taps on the screen, without needing to be in front of a computer. This is especially useful for those moments when you’re on the go or want to take advantage of a last-minute opportunity.
  • Interface Customization: Many apps allow you to customize the interface according to your preferences. This includes setting up alerts, notifications, and adjusting the layout to fit your usage style. This way, every time you open the app, the experience is optimized for you.
  • Notifications and Alerts: By having an app installed, you can receive real-time notifications about sporting events, odds changes, and important updates. This allows you to stay informed about what’s happening and react quickly to new opportunities or changes in the game.
  • Security and Data Protection: Apps usually offer a high level of security, using encryption to protect your personal and financial data. This is essential to ensure that your information is safe while you conduct transactions and place bets.
  • Exclusive Offers and Promotions: Many bookmakers offer promotions and exclusive bonuses through their mobile apps. This can include special offers, free bets, or welcome bonuses that are not available on their web platform.

But What Are the Disadvantages?

  • Space and Resource Consumption: Apps can take up considerable space on your mobile device and consume system resources such as memory and battery. This can be inconvenient if your device has limited storage or if you use many apps at the same time.
  • Need for Periodic Updates: Apps require frequent updates to fix bugs, improve performance, and add new features. This can result in downtime or the need to perform manual updates, which can sometimes be bothersome.
  • Device and Operating System Compatibility: Not all apps are available for all device models or operating systems. You may encounter incompatibilities if you have an older device or if you use an operating system that is not compatible with the latest version of the app.

What Are Sports Betting Platforms All About?

Sports betting platforms are websites designed to offer a complete online betting experience through your browser, without the need to download anything. This makes them a very practical option for those who prefer not to install additional apps on their devices.

Unlike mobile apps, which require space on your phone and periodic updates, web platforms are accessible from any device with a browser, whether it’s a computer, tablet, or smartphone. This allows you to place bets conveniently from different devices without taking up additional storage.

Furthermore, platforms update automatically, ensuring that you always have access to the latest features and improvements without having to worry about manual updates. This includes new features, updates to betting markets, and security enhancements.

However, web platforms have some disadvantages.

They depend entirely on a good internet connection, so an unstable connection could affect your betting experience. They may also offer fewer customization options compared to mobile apps, which often allow interface adjustments and personalized notifications. Although web platforms implement security measures, the protection may not be as robust as that of some mobile apps, which come with additional features like biometric authentication.

Is Sports Betting Software the Best Option?

Sports betting software is an advanced solution designed for those who seek a deeper level of analysis and control in their betting activities. Unlike mobile apps and web platforms, which are geared toward simplicity and accessibility, betting software offers a more comprehensive and specialized experience, ideal for experienced bettors or those looking to optimize their betting strategies.

Advantages of Sports Betting Software

The main appeal of sports betting software lies in its ability to offer a wide range of advanced tools. These programs often include features such as detailed statistical analysis, automated predictions, and betting simulations, allowing users to make more informed and calculated bets. Automated betting is a standout feature, as it enables users to execute strategies and place bets systematically without constant manual intervention.

Another significant benefit is bankroll management. Advanced software helps control and optimize the management of funds, allowing users to set limits, track winnings and losses, and adjust strategies based on performance. This is especially useful for those looking to maximize their profits and effectively minimize risks.

Additionally, the advanced data and information provided by the software allow for deeper analysis of sporting events, including detailed statistics, trends, and historical patterns. This information is valuable for developing more sophisticated, evidence-based betting strategies.

Are There Disadvantages to Investing in Sports Betting Software?

Technical complexity can be an obstacle. Sports betting software tends to be more complex and may require a significant learning curve. Users need to familiarize themselves with the different functions and tools to get the most out of the software, which can be challenging for those without experience using advanced technologies.

Moreover, while the software offers advanced tools, the dependence on technology can be an issue if technical failures or compatibility problems arise. Ensuring you have good technical support is crucial for quickly resolving issues and guaranteeing a smooth user experience.

So: Which Is the Best Option for Me?

Here are the key aspects to consider when making an informed decision:

Budget

Cost is a fundamental aspect. Mobile apps and web platforms are generally more affordable and economical options, ideal if you have a limited budget or want to start without large investments. Apps are usually free or low-cost, while web platforms typically do not require additional expenses aside from potential transaction fees. On the other hand, specialized software, although it may represent a higher investment, offers advanced tools that may justify the expense if you’re looking to maximize your bets.

Experience Level

Your experience in the betting world is crucial. If you are a beginner, mobile apps or web platforms may be more suitable due to their intuitive interface and easy navigation. For intermediate bettors, a web platform offers more options and flexibility. Conversely, advanced bettors looking for detailed analysis and automation will find specialized software the ideal tool to optimize their strategies.

Type of Bets

Consider the type of bets you prefer. Mobile apps are perfect for simple and quick bets, while web platforms allow for greater flexibility, ideal for combined or customized bets. Specialized software is the best choice if you’re interested in automated betting and in-depth analysis, as it offers advanced features to manage your bets with precision.

Sporting Interests

Your interest in certain sports or leagues also plays an important role. For popular sports, any option can be valid. However, if you’re interested in betting on lesser-known sports or specific leagues, a web platform or specialized software may offer more detailed coverage. Specialized software is particularly useful if you need deep statistical analysis, such as in basketball or baseball.

At BSW Betting Software, You’ll Find All the Options in One Place

At Betting Software, we have everything you need for your sports betting and casino games, offering you a complete and personalized experience. Here’s what you can expect when choosing us as your sports betting software provider:

  • HTML5 Technology: Take advantage of our cutting-edge HTML5 technology, which ensures a smooth and fast experience on all your devices.
  • PC and Mobile Version: Enjoy a platform accessible from your PC or mobile, adapted to offer you the best experience no matter where you are.
  • RTP Control: Have full control over the Return to Player (RTP) percentage, allowing you to adjust the settings according to your preferences and strategies.
  • Bonuses and Promotions: Access a variety of editable bonuses, happy hours, jackpots, and promotional codes that will allow you to maximize your winnings and enjoy your gaming experience even more.
  • Free App: Receive our app for Android and Windows as a gift, so you can play and bet comfortably and hassle-free.
  • Chip Reimbursement: We reimburse everything invested in chips in the currency of your choice, ensuring that you get the most out of your investment.

In short, the best option for you will depend on your needs and preferences as a bettor. If you’re looking for convenience and quick access, mobile apps are ideal.

If you prefer flexibility and more comprehensive options, web platforms are a good alternative.

And if you’re looking for advanced analysis and tools to optimize your bets, specialized software is the best choice. Remember that whatever tool you choose, it’s crucial that the bookmaker is licensed and operates responsibly.

Ready to take your sports betting to the next level? At BSW Betting Software, we offer all the options: mobile apps, web platforms, and specialized software, so you can find the perfect tool for you!

Choosing the best iGaming software for your platform

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Aspects to consider when choosing iGaming software

Are you considering creating an online gaming business from scratch or bringing your traditional gaming company into the digital world? Good news! The iGaming industry is experiencing tremendous growth, which means there are still numerous opportunities for gaming operators to achieve success.

Now, the real challenge lies in the fact that more and more operators are looking to enter the iGaming market with the intention of capitalizing on the online gaming craze. Because of this, the market has become very competitive and only companies with solid management and well-planned strategies manage to stand out and survive in it.

The importance of choosing the right iGaming software provider

In a highly competitive market with growing player expectations, launching an online gaming business can be challenging. The key to entering the constantly changing online gaming industry successfully is to have a reliable iGaming software provider by your side.

Few people can dispute the role of software quality and functionality in ensuring an enjoyable gaming experience for players. High-quality iGaming software like BSW provides you with secure and solid business growth, and most importantly, it will increase your ROI.

Does the iGaming software provider give you full control over the entire process, from design to post-launch stage?

And what about market-leading gaming and betting solutions?

Is the offered payment method secure?

What if all my efforts to enter the online gaming market are thwarted?

There are many questions that arise when choosing an iGaming software provider. And no one can avoid going through that overwhelming questioning process when looking for an iGaming software provider.

With this in mind, we have established a hierarchy of stages that reflect the different aspects to consider when choosing an iGaming software provider.

Establishing an iGaming business

Once you have decided to launch an online gaming business, the first thing to consider is choosing a scalable and flexible platform that will be the foundation of your operations.

The platform you choose should perfectly suit the needs of your business. Keep in mind that it is the heart of your iGaming business.

It is where all your user data is stored and where all gaming processes are managed. Therefore, the success and revenue of an iGaming business depend greatly on the capacity of the platform on which it operates. Whether the operations are under a “White label” or “turnkey” solution, there are some basic features that an iGaming platform should contain in all cases.

Gaming and betting solutions

Having a solid platform is crucial for your iGaming business, but it will not be enough without a wide variety of high-quality games. Incorporating comprehensive solutions such as Sportsbook, Casino, and skill games into your platform ensures an engaging experience for players. The best iGaming software providers offer a wide range of state-of-the-art gaming and betting solutions to meet players’ needs.

Player acquisition and retention

After establishing your online presence, you must take steps to attract players to your website and keep them engaged. An effective way to do this is by offering bonuses, jackpots, and tournaments with large prizes.

Additionally, investing in machine learning-powered customer relationship management tools can help you better understand players’ needs and offer them what they want, reducing churn rate and improving player segmentation for a target market.

B2B and B2C support

While you may have answers to many questions posed by your players, if you fail to provide an accurate response to just one, you could jeopardize your iGaming business.

Although you could turn to Google or search all known and unknown sources to find the answer, this only wastes your players’ time.

Therefore, it is important that your iGaming software provider is reliable, available 24/7, speaks your language, and provides full support instantly.

High-quality, fast, and helpful support can enhance the gaming experience, foster brand loyalty, and increase player lifetime value. Therefore, ensure your business is equipped with real-time, multichannel support, and that your iGaming software provider offers full, multilingual support 24/7.

Conclusion

By considering the essential factors that make an iGaming software provider reliable, you will be able to prioritize more easily. You can opt for different providers for each stage separately or start your journey with an iGaming platform with comprehensive tools and features for every stage of your business progress.

Gaming and Betting Software Provider

Betting Software is the gaming and betting software provider that offers innovative “all-in-one” solutions that ensure the growth of your iGaming businesses. Many leading market operators have decided to start their business with us, and now they stand out for their high-quality games, an ever-growing number of players, and a sustainable source of income.

How to Start an Online Betting Business | BSW

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How to Start an Online Betting Business

Technological advances have transformed the iGaming market, making it one of the most lucrative and dynamic entertainment sectors in the world.

This growth has created an increasing demand for innovative solutions and online gaming software.

With annual revenues exceeding $70 billion, the industry offers unprecedented opportunities for visionary entrepreneurs.

In this article, we will provide you with a detailed guide on how to successfully start an online betting business, highlighting the essential steps to establish yourself in a competitive market and leverage its enormous potential.

Selecting Your Market

When it comes to exploring the world of gambling as a business, the first thing you need to do is determine the market you are targeting. Each target region requires a different approach, so it’s important to understand the specific jurisdiction of the market. In fact, this is the backbone of any business in the iGaming world, as you will need to comply with all laws, rules, and regulations to obtain the necessary licenses.

When you wish to offer gambling services in a specific region, you will need to apply for a license in the corresponding country, as in some places, local laws take precedence over international jurisdiction. This means you need to be aware of the legal standards of each jurisdiction in which you operate. Although this decision can be challenging due to the different legal norms to follow, it is the most important step you must take to ensure the legal operation of your business.

Tactics for Designing Engaging Content: A Key Step in Launching Your Online Betting Business

To start a successful online betting business, it’s essential to create captivating and engaging content for your target audience. To achieve this, you need to identify the interests of potential customers and regional trends.

In summary, staying ahead of the competition involves carefully choosing gaming content based on the needs of your target audience and the specifics of the region. This process includes:

  • Conducting thorough market research to understand the target audience and their needs.
  • Developing a broad portfolio of iGaming.
  • Adding several leading market providers to the portfolio.

The online gaming industry can be very diverse and include various segments, such as sports betting, slot machines, and live casinos.

Sportsbook / Sports Betting

The sportsbook is a section of betting houses focused on accepting bets on sporting events. In this section, players can find a wide variety of sports, from soccer to tennis, hockey, and many more.

Sportsbooks have a range of well-defined odds and opportunities for players to place bets on their favorite sports and the types of bets they prefer. It is a fundamental part of the online sports betting industry.

Online Casino

In recent years, the world of online betting has experienced explosive growth, thanks to the ability to provide real-time gaming experiences regardless of players’ geographical location.

Compared to traditional casinos, online casino software solutions are hosted on web platforms and accept bets for a variety of games against the house and other players.

Online casinos offer a wide selection of games, from classic slot machines with simple designs to more complex games with impressive video graphics.

Additionally, players can participate in tournaments, play live with dealers, and enjoy exclusive bonuses and promotions. In summary, online casinos provide an exciting, convenient, and accessible gaming experience for players around the world.

Live casino

Within the online betting industry, we find two main categories: the online casino and the live casino or live casino. While the online casino offers a wide selection of popular games, from classic slot machines to table games like blackjack and roulette, the live casino adds an additional element of excitement.

Software providers have designed live casino games with real dealers who interact with players through a live stream, allowing players to experience an authentic casino feel from the comfort of their homes.

Additionally, players can use live chat features to interact with the dealer and other players in real-time, adding a social touch to the online gaming experience.

All that is needed to enjoy this experience is a stable internet connection.

Therefore, while both types of casinos offer a great selection of quality games, the live casino adds an element of real-time interaction that makes the experience more exciting and social.

Choosing the right iGaming software provider: key to a profitable online gaming business

Choosing a reliable iGaming software provider is crucial to succeeding in the online gaming business.

A reliable provider will ensure countless benefits, such as the ability to customize software functionality and content integration. It is important to evaluate all options of online betting software providers in terms of price and quality, and the provider’s client portfolio can be useful to understand if it is a good collaboration option.

It is also advisable to select a provider that offers comprehensive and customizable solutions with full control over operations and processes, from design to post-launch adjustments.

About our IGaming solutions

Our company offers a wide variety of customized iGaming services to meet the needs of our clients.

From the development of websites and mobile applications to software solutions for desktops and payment terminals. Our products are flexible, multifunctional, and designed to meet the specific needs of each client.

Additionally, our experience in automating internal business processes and implementing existing business systems allows our clients to focus on growing their businesses while we take care of the rest.

With our constant technical support, our clients can be sure they are receiving the best service and the most innovative solutions for their iGaming businesses.

Live dealer casino software

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Live dealer casino software

Do you want to add live dealer casino on a website? We work with best live dealer providers like:

  • Evolution gaming;
  • Ezugi;
  • Betgames;
  • Lucky streak;
  • Xprogaming and others

Each of these providers have different games like:

  • Blackjack;
  • Roulette;
  • Casino Holdem;
  • Baccarat;
  • Bets on poker and other interesting games.

Live casinos supports many languages, works on the phone, works fully automaticaly 24/7. it is possible to set limits for each game.

The only way to feel the dignity of online casino is to let professionals develop and promote it.

Understanding Sportsbooks

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Sportsbook

Since bookmakers in most countries are a legal kind of gambling establishments, today they are in great demand. People come here to make a bet, on a certain team or player, experience excitement during the competition and win or lose money. Of course, such a serious type of business requires a special approach to its organization. Clients need convenience – an understandable calculation of bets, clear indicators of the odds and quotations of the upcoming sports event. The owners need a small number of staff and maximum automation of the process.

Online bookmakers

As is clear from the title, online bookmakers are those that make the bookmaking business in the Internet. This form of totalizator is popular among users. The Internet space is unlimited, it gives an opportunity to take part in a totalizators registered anywhere in the world. It is not necessary to look for a bookmaker’s office and go there. To make a bet and experience the real excitement of an exciting game is possible at home on the couch.

What is sportsbook?

This is the name of all sports events available for betting in the bookmaker office and a list of these events with odds, the mechanism for calculating them, and the results of all events online. The sportsbook is formed with the help of software, it can not be done without it. Our personal sportsbook guaranteeing: comprehensive coverage of sporting events all over the world, instant acceptance of bets from any devices, stable non-stop operation. There is no betting system which can exist without high-quality, well-written software. Software is the key to running a successful business, getting a stable profit, attracting new customers. The software for accepting bets allows to use minimum equipment. Today the process of betting with a bookmaker is very different from what was before – in the middle and even the end of the last century. Based on the statistics of wins and losses, the number of players and many other factors, the person who decided to bet on a particular sport event, gets a full picture of the upcoming event, decides on what event to bet on and on its ammount. General computerization, the emergence and improvement of new programs for the gaming industry allow you to generate and automatically transfer any data – as a calculation of the chances of winning a particular team, and made bets.

How to get the sportsbook for the bookmaker?

BSW provides sportsbook for bookmaking online. Also we can integrate the sportsbook by API. An important point – the integration of the sportsbook must be carried out by a professional. If you start doing it yourself, you risk making a lot of mistakes that will subsequently interfere with the correct operation of the system.

Virtual reality in online casinos

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Virtual reality in online casinos

One of the most striking trends in the gambling market is the use of VR (Virtual reality) and AR (augmented reality) technologies. Thanks to them, an incredible level of immersion in the game is achieved, as well as getting new emotions and impressions.

Many companies are currently developing VR casinos, slot machines, roulette, poker, blackjack and other gambling games. But there is no mass demand for such services yet. However, many people believe that this is the future and the very near future.

Advantages of using VR in online casinos

Virtual reality provides the highest level of immersion. Modern technologies allow not only to create high-quality 3D graphics, but also to place live people in a virtual environment. This can be both dealers and other players. As a result, for example, a poker game may be indistinguishable from a real one.

Special controllers allow you to interact with objects in the virtual space. The player can throw chips, press buttons on slot machines, and Express emotions with gestures.

Difficulties with implementing virtual reality in gambling

The virtual reality market has one serious problem. This is the availability of virtual reality headsets. First, they are very expensive for the mass consumer. Price tags for headsets with high-quality graphics will start at $ 1,000. Second, the market is still under development. New models of VR glasses appear regularly, some companies try to dictate standards, others suddenly stop their activities.

When developing a mobile casino app, it is enough to make a version for iOS and Android. This will meet the needs of 99% of potential users. Headsets are more complex. You will need a separate version for Oculus Rift, HTC Vive, Microsoft HoloLens. And these are the most popular headsets. And there are dozens of other platforms from HP, LG, Samsung and so on. The cost of development in such conditions increases several times.

In addition to the cost of the headset, the user must purchase a VR-compatible computer. In practice, this means having a fairly powerful modern video card. This is another restriction that significantly increases the entry threshold.

For mass distribution of VR technologies, you need to have a headset that will be available:

  • have a price at the level of a budget smartphone;
  • fully wireless;
  • There are good graphics and sound;
  • work for several hours without charging.

All these requirements, except for the price, are already met by the Oculus Quest headset. It remains to be seen how much it costs.

Market volume forecasts

Back in 2016, Juniper Research, an analytical Agency, predicted a rapid growth of virtual technologies. They estimated that the VR/AR market would reach $500 million by 2021.

In accordance with ResearchAndMarkets.com according to experts, as of 2018, the total volume of the gambling market was $ 449 billion. By 2022, it plans to grow to $ 565 billion (an annual increase of 6%). Against this background, even half a billion does not seem a significant amount. But the same experts say that VR will grow much faster than other segments – by about 15% annually. In some regions, such as the United States, the annual increase will be 40-55%.

According to estimates of the Agency “Techno Plus”, by 2022, the volume of the virtual entertainment market in the field of gambling will grow to $ 360 million. The current estimate, as of 2019, is $ 100 million.

Successful project

SlotsMillion was often cited as an example of a successful VR casino. Back in 2015,the company launched SlotsMillion VR online casino. Using Oculus Rift glasses, the player can wander around a colorful room with slot machines, sit down for anyone and play. There are about 40 slots available in total.

According to the company’s managers, for the first time after the launch, they faced a number of problems. First of all, there are not many gambling enthusiasts in the world who have a VR headset at home. Second, regulators are trying to tighten laws regarding virtual casinos. SlotsMillion used the Malta license. The country is known for its loyal attitude to gambling. But in this case, the regulator required compliance with several requirements at once. For example, games must have a clock. This is done in order to.

VR casino providers

Many of the most popular online casino solution providers have already started to adopt virtual technologies. These include companies such as:

CASEXE

The company develops software for online casinos that is supported by VR gadgets. The company can also implement VR support for games that do not initially use this technology.

Microgaming

The company offers virtual roulette VR Roulette. It works with Oculus Rift headsets and Leaps Motion controllers. By using these controllers, the player gets a greater degree of immersion.

NetEnt

This provider has several casino slots with VR support in its assortment. These are Gonzo’s Quest, Jack’s World VR, Starburst and Scarface games.

Most of the VR adaptations of slots are quite simple. They consist of changing the geometry of the slot and adding various three-dimensional effects. By choosing a slot machine, the user gets a picture “full screen”. During the game, you can not turn your eyes left or right and see the neighboring machines and players behind them.

When is it worth launching your VR casino?

From a business point of view, the launch of VR casinos is not much different from the launch of the site or mobile application. Games, in any case, will be more profitable to take from proven providers. Marketing will always be the most expensive part. The main thing is the presence of demand. With this, there are still some problems.

The main indicator indicating the growth of the VR-industry will be the appearance of an affordable and at the same time productive headset. From a large company, which will be able to capture a significant volume of the market. Not so long ago Google refused to develop its VR-platform. Now all hope on Facebook.

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